recruiting. The article titled “Are You A Thermometer Or A Thermostat” is too long to copy in its entirety in this column however I do want to highlight the gist of the article. Of course he is writing relating to recruiting new members and membership retention. That is his job. However, it is so applicable to all facets of our chapter operation today and worthy of some attention.

    “Sonny” describes a thermometer as an instrument that measures, points out or brings attention to a condition. It does nothing to address the condition. And then he asks “Do we have members that point out or bring attention to various problems.  Are there those in our ranks who will sound the rallying cry and not show up for the rally?” They are thermometers.

     He describes a thermostat as an instrument that responds to a condition and makes changes to address the condition. He points out how this device does something about the situation, controls it, fixes it.  “It is common knowledge that about 10 percent are really active.”  They are the ones at work trying to grow the chapters. They are the thermostats.